SIMPLIFY PAYMENTS FOR YOUR BUSINESS
Ditch the processing fees. Plug in our smart POS systems and keep more profit on every single sale.
Get SharkPay
Zero-Fee Processing
SharkPay's Dual Pricing Program lets you offset credit card processing fees by offering a discount to customers who pay with cash.
We Provide Everything
We buy and supply your business with state-of-the-art POS systems that are ready to go right out of the box. No setup hassles, and no extra out-of-pocket costs for the equipment.
Unmatched Local Support
We pride ourselves on offering dedicated, on-the-ground support. If an issue arises, our local, Boston-based team will show up directly to your restaurant, bar, or store to troubleshoot and fix it in person.
Legal
Dual Pricing is legal in all 50 states and is gaining in popularity every day.
The Professional & Strategic
SharkPay is a dedicated merchant services provider committed to helping businesses bridge the gap between complex restaurant technology and the daily reality of hospitality operations. We specialize in high-performance POS systems and secure payment solutions designed to help you navigate competing platforms and pricing models with confidence. By leveraging real-world benchmarks and our signature "plug-and-play" implementation, we ensure your team is never left figuring it out alone.
At SharkPay, we move beyond one-size-fits-all recommendations to provide structured evaluations and cost-saving programs—like our Zero-Fee processing—that are grounded in your operation's actual numbers and built to drive long-term growth.
Who We Service
Bars & Venues
Restaurants
Convenience stores / Smoke shops
Liquor Stores
All-in-One Finanical Solution For Your Business
From quick service to fine dining, we help restaurants simplify payments and keep service smooth. Our reliable systems make it easy for your guests — and even easier for your staff.
- Significant Cost Savings via Zero-Fee Processing
- Plug-and-Play Hardware Setup
- Streamlined Operations for High-Pace Environments
Why Consider A Dual Pricing Program?
Dual Pricing is a smart way for businesses to offset credit card processing fees by offering customers a lower price when they choose to pay with cash. Instead of raising your prices across the board, you can reward cash-paying customers with a discount—keeping your pricing competitive while protecting your bottom line.
Key Benefits of a Dual Pricing System
Save on Processing Fees
Every time a customer pays with a card, your business loses a small percentage to transaction fees. Dual Pricing helps reduce or eliminate these costs by encouraging cash payments, allowing you to retain more of your earnings.
Encourage Faster, Simpler Transactions
Cash transactions are often faster and don't rely on external systems, terminals, or internet connections. This can speed up checkout times and reduce technical hiccups.
Boost Profit Margins
By reducing overhead from card fees, businesses can improve their overall profit margin. More profit per sale means more money to reinvest, expand, or stabilize operations—especially valuable in today's economic climate.
How to Roll Out a Dual Pricing Program
Check the Rules
Before launching your program, make sure it complies with all relevant local, state, and federal regulations. It's always a good idea to speak with a legal advisor to ensure you're within your rights and following best practices.
Adjust Your Pricing
Your listed prices should reflect the card payment amount. At checkout, customers paying with cash receive the discount. Make sure this is clearly displayed on signage, receipts, and at the point of sale.
Train Your Team
Educate your staff so they can explain the program confidently to customers. Make sure they understand how to calculate discounts, process cash transactions securely, and maintain excellent service.
Offer Flexibility in Payments
Before launching your program, make sure it complies with all relevant local, state, and federal regulations. It's always a good idea to speak with a legal advisor to ensure you're within your rights and following best practices.
Track Performance & Feedback
Pay attention to how the program affects your sales and what your customers are saying. Are more people paying with cash? Is there any confusion? Use this insight to fine-tune your approach.
Keep Everything Up to Date
Laws and regulations can change. Keep an eye on updates around Dual Pricing to make sure your business remains fully compliant.
Final Thoughts
A Dual Pricing program is more than just a way to save on fees—it's a long-term strategy to strengthen your business. Done right, it improves cash flow, supports customer transparency, and helps protect your profit margins without sacrificing service quality.
Want to learn more or see if it's the right fit for your business? Reach out today and we'll walk you through your options.
What Our Clients Are Saying
We have saved so much money with dual pricing. And the in person support has been incredible. We have just added SharkPay in our other location.
Chris has been a great resource for us. Very accessible. Also, love saving money with dual pricing! We could not be happier.
SharkPay has been great to us. Our three locations have never done better. We have saved a lot of money thanks to them!
We have been using them for about a year. Wished we switched over sooner. These guys are the best!!
10000+
Active Merchants
99.9%
Secure Uptime
< 24h
Payout Speed
$100M+
Processed Safely
Frequently Asked Question
SharkPay's Dual Pricing helps businesses offset the cost of credit card processing by including those fees in the pricing shown to customers. When customers choose to pay with cash, they receive a lower price than those paying with cards. This approach allows business owners to maintain consistent profit margins, regardless of the payment method, by offering a built-in discount to cash-paying customers.
Yes! Dual Pricing is fully legal in all 50 states and is becoming more common as businesses look for ways to reduce processing fees. Thanks to the Durbin Amendment (part of the Financial Reform Act), merchants are allowed to offer a discount to customers who choose non-credit card payment methods—encouraging cash and debit transactions.
When you join Shark Pay's Dual Pricing Program, we'll supply you with all the required signage for your storefront and checkout area, letting your customers know your business offers discounted pricing for cash payments.
Studies show that it hardly does. More than 99% of the time, customers don't raise any concerns at checkout, and their buying behavior remains unchanged. Most customers appreciate the transparency and understand the option to save by paying with cash. With SharkPay, you can offer this program confidently—without worrying about negative reactions or lost sales.
In many parts of the U.S., dual pricing has already become the go-to way for businesses to accept payments. With rising costs and tight margins, business owners are looking for smart ways to cut expenses without raising prices—and customers are eager to support local businesses trying to stay competitive. Shark Pay's Dual Pricing Program helps you do both: keep 100% of your hard-earned revenue while offering fair, transparent pricing your customers will appreciate.
Next Step: Talk With a Shark Pay Expert
Ready to stop losing revenue to credit card fees and start maximizing your profits? Let's discuss your business, your current payment challenges, and the best processing setup for your store.
Discovery Call
A quick chat about your business needs, processing volume, and current checkout setup.
Tailored Recommendations
We identify the best payment processing solutions and POS equipment specifically for your operations.
Seamless Setup & Support
We provide your ready-to-use equipment, walk you through the onboarding process, and offer ongoing support.